"Proprietary Internet Marketing Tools, Educational Information Updates, Useful Products And Services Specifically For Online Businesses, Internet Marketers & Entrepreneurs That Target Successful Results."
RIVO UPDATE - Your Global Passport To Those Incredible Places, Products, and Services.
About Richard & Lynn Voigt - RIVO
My wife Lynn, and I are I.M. Educational Specialists & Business Coaching Consultants, working together as teachers, inventors, artists, and authors. We currently manage hundreds of premium keyword niche websites on behalf of own company, RIVO Inc., since 1997. Own personal mission is to uncover quality ideas, products, and services that focus on the specific results each of our members are committed to achieve.
"We're proud to save each of our members valuable time, money and effort, by eliminating the common frustration too often experienced online. We've invested several thousands of dollars in researching and reviewing mountains of products and services to help VIP members locate the "Best of the Best."
We recently received the following report from a friend we wanted to share with you about future trends.
COMING CHANGES IN OUR LIVES
Whether these changes are good or bad depends in part on how we adapt to them but, ready or not, here they come!
1. The Post Office. Get ready to imagine a world without the Post office. They are so deeply in financial trouble that there is probably no way to sustain it long term. Email, Fed Ex, and UPS have just about wiped out the minimum revenue needed to keep the post office alive. Most of your mail every day is junk mail and some bills, but most of them are going paperless.
2. The Check. Britain is already laying the groundwork to do away with checks by 2018. It costs the financial system billions of dollars a year to process checks. Plastic cards and online transactions will lead to the eventual demise of the check. This plays right into the death of the post office. If you never paid your bills by mail and never received them by mail, the post office would absolutely go out of business.
3. The Newspaper. The younger generation simply doesn't read the newspaper. They certainly don't subscribe to a daily delivered print edition. That may go the way of the milkman and the laundry man. As for reading the paper online, get ready to pay for it. The rise in mobile Internet devices and e-readers has caused all the newspaper and magazine publishers to form an alliance. They have met with Apple, Amazon, and the major cell phone companies to develop a model for paid subscription services.
4. The Book. You say you will never give up the physical book that you hold in your hand and turn the literal pages. I said the same thing about downloading music from iTunes. I wanted my hard copy CD. But I quickly changed my mind when I discovered that I could get albums for half the price without ever leaving home to get the latest music. The same thing will happen with books. You can browse a bookstore online and even read a preview chapter before you buy. And the price is less than half that of a real book and think of the convenience once you start flicking your fingers on the screen instead of the book, you find that you are lost in the story, can't wait to see what happens next, and you forget that you're holding a gadget instead of a book.
5. The Land Line Telephone. Unless you have a large family and make a lot of local calls, you don't need it anymore. Most people keep it simply because they've always had it. But you are paying double charges for that extra service. All the cell phone companies will let you call customers using the same cell provider for no charge against your minutes.
6. Music. This is one of the saddest parts of the change story. The music industry is dying a slow death. Not just because of illegal downloading. It's the lack of innovative new music being given a chance to get to the people who like to hear it. Greed and corruption is the problem. The record labels and the radio conglomerates simply self-destruction. Over 40% of the music purchased today is "catalog items," meaning traditional music that the public is familiar with older established artists. This is also true on the live concert circuit. To explore this fascinating and disturbing topic further, check out the book, "Appetite for Self-Destruction" by Steve Knopper, and the video documentary, "Before the Music Dies."
7. Television. Revenues to the networks are down dramatically. Not just because of the economy. People are watching TV and movies streamed from their computers. And they're playing games and doing lots of other things that take up the time that used to be spent watching TV. Prime time shows have degenerated down to lower than the lowest common denominator. Cable rates are skyrocketing and commercials run about every 4 minutes and 30 seconds. I say good riddance to most of it It's time for the cable companies to be put out of our misery. Let the people choose what they want to watch online and through Netflix.
8. The "Things." That You Own. Many of the very possessions that we used to own are still in our lives, but we may not actually own them in the future. They may simply reside in "the cloud." Today your computer has a hard drive and you store your pictures, music, movies, and documents. Your software is on a CD or DVD, and you can always re-install it if need be. But all of that is changing. Apple, Microsoft, and Google are all finishing up their latest "cloud services." That means that when you turn on a computer, the Internet will be built into the operating system.
So, Windows, Google, and the Mac OS will be tied straight into the Internet. If you click an icon, it will open something in the Internet cloud. If you save something, it will be saved to the cloud. And you may pay a monthly subscription fee to the cloud provider. In this virtual world, you can access your music or your books, or your whatever from any laptop or handheld device. That's the good news. But, will you actually own any of this "stuff" or will it all be able to disappear at any moment in a big "Poof?" Will most of the things in our lives be disposable and whimsical? It makes you want to run to the closet and pull out that photo album, grab a book from the shelf, or open up a CD case and pull out the insert.
9. Privacy. If there ever was a concept that we can look back on nostalgically, it would be privacy. That's gone. It's been gone for a long time anyway. There are cameras on the street, in most of the buildings, and even built into your computer and cell phone. But you can be sure that 24/7 "They" know who you are and where you are, right down to the GPS coordinates, and the Google Street View. If you buy something, your habit is put into a zillion profiles, and your ads will change to reflect those habits. And "They" will try to get you to buy something else, again and again. All we will have that can't be changed are Memories.
10. Education. Perhaps the biggest change that will impact Americans the most will be in “Life-Long Learning.” If Americans are to compete globally, they will need to be on the cutting edge of change. Digital education-on-demand will dot the diverse educational landscape. Students will learn at their own pace with multiple financial incentives in place encouraging each student to achieve and exceed higher academic standards. Educators will also have unlimited incentives via download royalties for providing an every expanding selection of the finest Online eCourses on every subject imaginable, that truly inspire students to excel at what they love to do the most. Education will be focused on individual passion within supportive and creative work-related environments that foster productive realities.
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It doesn’t take a genius to see the death notice for email is already in your Trash. So what’s an Internet Marketer to do when the majority of their efforts just end up in someone else’s trash?
Whether you’re an Internet Marketer or just a friend, people want things short, to the point, and they want it NOW! Their desire to keep busy and spend as much free time with friends, is defined by the social networks they keep.
After all, being popular in high school felt cool. And now, everyone can feel cool, loved, and wanted, by being part of their chosen social networks.
The world is ever-changing - Dah!!! So is the evolutionary demand for new outlets that establish social networks such as: AIM, FaceBook, MySpace, Digg, Flickr, Linkedin, Skype, Technorati, YouTube, and hundreds of other iconic entities proliferating our daily lives. It’s become an addiction.
Think about it. We’ve replaced the pony express, the telegraph, and letter writing with cellphones. TV, Cable, TIVO, DVD or BlueRay, YouTube, Netflix, and crazy Home Videos define our thirst for staying entertained.
The fact is, and always has been, people want what they want when they want it, and they want it NOW. In our fast-paced Information Age, our global culture’s attention and evolutionary definition for grander diversities for social substitutes continue to explode.
Then along comes TWITTER – 140 characters or less! Now anyone can Twitter what they’re doing, where they’re going, who they’re meeting, and when they’re taking a shower. Short, sweet, and instant. That’s powerful stuff even when it’s a special Seinfeld moment; much about nothing!
Yes, email marketing was a numbers game. Marketers knew that if they had a great attention grabbing headline and a good sales letter, it took 100 emails to perhaps capture 1 sale. Today over 99.9% of marketing emails end up in the trash, cited as SPAM, or simply blocked. Now how many emails will it take to make one sale? 1,000, 10,000, 100,000, a million, or perhaps a government bailout?
So why do so many reasonably bright Internet marketers waste so much time, money, and energy email marketing only to see all of it end up in someone’s trash bin? It make no sense! Especially when a perfect, smarter, more cost effective solution already exists!!!
* What if YOU could INSTANTLY solve ALL YOUR email delivery problems?
* What if EVERY message YOU sent, was instantly “DELIVERED” right to a person's desktop?
* What if YOU never had to deal with SPAM complaints, filters, or blocked emails ever again?
* What if every message instantly reached your targeted destination and confirmed delivery?
YES - Email is already DEAD, and Internet Marker’s are already turning to smarter, more effective, solutions as their efforts continue to evolve and prosper.
OK, you hate your day-job, your work schedule, monotonous work, fellow workers, and your boss. You hate your job but you’re too scared to quit. It doesn’t take long for you to start hating your life. Now you feel trapped, under paid, and worse, under appreciated. Right?
You thought about quitting, but then there’s this economy thing in turmoil. Like millions of others, you don’t know if you’ll even have your crummy job tomorrow or by the end of next week. You’re desperately seeking a better life for you and your family. But WHAT?
Every now and then something very special happens. Something so special that it becomes hugely popular almost overnight, especially when a new innovation, product or service solves a really big problem that can instantly help a lot of people.
Everyone needs or wants more MONEY! If we didn’t would we be working? Would we be in the job we’re in right now? And if making money was as easy as some say, why isn’t everyone RICH?
If you think going into business is easier or less stressful than your day job, you may as well be living on another planet.
The solution herein lies in how you choose to work. You can go to work everyday for an hourly wage, OR you can do the work ONCE and get paid OVER and OVER FOREVER!
Did I hear you say “Wait A Minute – What Did You Just Say?”
Yes, you heard me correctly, “Do the work ONCE and get paid Over & Over Again – Forever! Yes, we’re talking about earning PASSIVE INCOME over your lifetime.
Think about the last video you watched. The last song you downloaded. The last book you read! Wealthy people have learned, do the work once and reap royalties for the rest of their lives. Or how about owning someone else’s product or idea such as “I Love Lucy” reruns or Ted Turner’s Movie channel. They didn’t even have to do the work. They just took advantage of an opportunity.
But what does all of this have to do with you and me, regular Joe and Jane, trying to make a decent living, providing for our families, taking a well deserved vacation, and feeling good about ourselves when we look into the mirror every morning. What about US?
The first revelation should be “WE DON’T NEED ANOTHER DAY-JOB!” We don’t want to become slaves just to another job! Jobs just keep people poor!
We need to take whatever it is we know, and believe me we all have a story to tell, and figure out how to share our story with others to help them through tough times. We need to help each other succeed by sharing what we know, what we’ve experienced, and what we’ve learned. Because most of us lack:
We need to clarify, where we are. what we know, what we tried, what works, what didn’t, how we organize our life, our time, our resources, and our energy. We need see our progress. We need productive. We need to provide something of value not only to ourselves but to everyone else experiencing the same pain, the same problem.
A COMMON PROBLEM: LACK OF MONEY – TIME – and RESOURCES!
So where does one start, or start over again, to finally achieving some level of success?
You could go out and buy yourself a fast food franchise. The only problem is it takes an initial investment of tens of thousands or over a million dollars before you can even open the door. If you’re lucky after working 18-hour days, seven days a week for many years, you might begin to start making a profit.
If you were going to start a new business in the United States, you would need a business plan. A plan that details your business goals, steps, and tasks over the next 5-10 years. In contrast, it’s quite common for Japanese business plans to detail their goals, steps, and tasks over 125 years.
Becoming successful in anything isn’t by accident. You must have a dream, a vision, a plan, something you’re passionate about doing. Something that fills the needs of others.
It’s no longer about YOU, it’s about THEM. Their demand can be huge or small, but it’s out there, and it needs to be filled by YOU, or it will be filled by someone else. That’s purely your decision!
Just image what you could accomplish if you had access to the most powerful collection of professional Internet marketing tools and resources you could ever need, at a price anyone could afford?
What if you had ALL THE SYSTEM TOOLS YOU WOULD EVER NEED TO SUCCEED ONLINE? What if the ultimate set of tools you needed to accomplish nearly every imaginable to help you create a successful Online business?
What if you could own and run a business that worked for you around the clock, whether you’re sleeping, enjoying a well-deserved vacation, walking on the beach with your family, or doing anything else your heart’s desire? What could you accomplish if you could leverage the power of Passive Income,” doing the work ONCE and get PAID OVER and OVER again for the rest of your life? Isn't that the ultimate goal for every entrepreneur, business person, or Internet Marketer?
What’s that kind of freedom worth to YOU or YOUR FAMILY, your time here on Earth?
I know you can leave this page and continue living your life with the same results day after day, week after week, year after year. You can even convince yourself that nothing works any more, and that your dream is beyond your realm of possibility. Or you can take a leap of faith and see what’s on the other side.
What is it that you really want? Your current life filled with frustration and want, or a new life filled with hope, possibilities, and excitement? A life totally different from where you are right now! A life filled with grander possibilities beyond limits all because you were smart enough to start using an incredible set of tools and resources that have proven to help tens of thousands of others find their own path to success.
Time is our enemy! It really is a limited resource. Can you afford to waste another second? Isn't it time to find out what you really want to do with the rest of your life?
If You Want To Make Money Start Twittering Otherwise You’ll Remain An Analog In A Digital World!
Even If You’re Not Ready To Commit To Making Money You Need To Research And Update Your Brain Today!
We Can Only Help Lead Visitors To Cool Waters – Not Force Anyone To Drink!
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The System Explains How To Grow A Twitter Account Rapidly With Total Automation Via 5 Videos. In Video 6, We Then Show How Create A Viral Affiliate Business.
The System Is Automated For Affiliates Using Your Twitter Account.
This is an amazing video - we have to appreciate how it was filmed, capturing all close-ups, with the racing across the streams and fields.
It must have taken quite a crew of photographers to be strategically placed all along the route, and it certainly could not have been filmed and it certainly could not have been filmed in one "take" ... This is movie-making at its best.
Richard and Lynn love creative adventure and are happiest when participating in any number of unique entrepreneurial activities.
Hundreds credit them for being a catalyst for focusing on goalsthat achieve dramatic growth in their businesses. Their unique approach to business and life in particular has been responsible for the birth of multiple projects and companies that have greatly impacted multiple niches in the exploding world of Internet Marketing.
With their unique ability to consistently develop self-sufficient business systems, they currently run over 250 online website businesses simultaneously. Many of their websites have now earned the #1 SPOT on Google and many major search engines leading the way as Top Internet Marketing Educational Specialists.
On behalf of RIVO Inc & RIVO Marketing, we're proud to help YOU save YOU time, money and frustration in weeding out top quality products and services. RIVO Marketing researches and reviews mountains of products and services every day to help our readership locate the "Best of the Best."
If you have an Incredible product or service you would like to promote on our Premium Keywod Websites, then we want to hear from you. CLICK HERE & EMAIL US NOW!
Life No Longer Has To Be A Invaded By Failure Or Left To A Mindless Game Of Chance!
RIVO Inc Now Celebrating The 13th Year On The Internet! Proudly presenting another one of our TOP RANKED Web Site on GOOGLE, MSN, YAHOO and other Major Search Engines. www.IncredibleLIST.com"If You Can't Find It On Our Incredible LIST, It Probably Doesn't Exist."sm
Where Our Domains Consistantly Earned The #1 Spot On Google!
To all of our amazing Visitors, Members, Affiliates, and Sponsors,our RIVO family of premium keyword domains is proud to have had your help in reaching the top of the LIST. THANK YOU!
For An Incredibly Delightful Digital Art Gallery Exhibit Currently Featuring Over 3,000 Works In Over 30 Thematic Galleries Filled With Amazing Women, Playful Children, Flora & Fauna, Land & Waterscapes, Abstract vs. Realistic Wonders, And An Amazing Kaleidoscopic Digital Quilt That Spans 2 Football Fields. Simply
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By now I think most people in the world know about blogs.
What most don’t know as there is a great income to be made as well for f r e e.
He’s only a mere 24 years old and has already made several million dollars. Early in 2006 he shared his secrets with the world in his highly successful Blogging eBook and has made making money online a whole lot easier for everyone.
Just over two years after the success of his first book and over 20,000 copies sold of it and the update he’s now releasing, his third version, is helping to wet our appetites and keep the fat bucks rolling in.
We got his book as soon as we could and it covers quite a lot of new information and techniques to adapt your blog to the new demands of the major search engines. Many of the techniques in the old book are now dated and don’t work so well. This is why this version is a godsend.
Also this guy doesn’t consider himself to be a “guru”, he’s just a normal guy who wants to help the little guys out. I find this a nice change as he doesn’t talk “down” to you like most of the other guys do. He explains everything in a nice simple manor so everyone can understand.
Saying that when he “goes off on one” it may take a few reads until you get it but when you do it’s just shear genius. Some of the topics in my opinion could have been covered a little more, but then others went into great detail. You also get his 5 Blogging Commandments For 2009 that you must follow to give you blogs the greatest success in 2009 and keep them future proofed.
This should be printed out and put on the wall of every online marketer without a doubt!
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Why work harder than you need to as the new techniques are there ready for you to simply implement.
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After 11 years of trial and error we’ve see it all. Frankly it’s scary starting out when you don’t know who to trust or what you really even need to get started let alone succeed and make money online. We too have been there and done that. But if you still feel fearless and foolishly adventurous, then go out there, get your feet wet and watch your wallet drain down to nothing as fast as you can say “STOP THE PAIN."
Then after being burned and disappointed many times, come back with open ears and follow our suggested research resources. You won’t be disappointed. But be warned – Time is of the Essence” if you want the opportunity to grab your copy of this incredible step-by-step success blueprint.
For those of you totally new to Internet Marketing, or those of you who are still failing miserably at Internet Marketing, please open your ears and mind and investigate this powerful step-by-step success blueprint to true financial success online.
Trust us, there’s a lot of crap and junk offers out there that you’ll want to avoid. If you don’t, you’ll end up wasting a lot of hard earned money. More importantly, you’ll have wasted precious Time. We have a vault filled with over a thousand discs and thousands of dollars spent to backup our successful product research recommendations.
By the way, in addition to the products we’ve created and the hundreds of sponsored links you’ll find on this website, we recommend programs we’ve actually purchased, tested, and/or use in our daily operation.
One of the hottest Internet resources you’ll ever find that will help you learn how to finally make some real money online.It will change the way you do business and open your mind to greater possibilities.
IMPORTANT UPDATE FOR THOSE BRAND NEW TO INTERNET MARKETING:
INTRODUCTION TO INTERNET MARKETING
Deciding how you want to learn about Internet Marketing is fairly easy, especially if you can afford to pay for it. If you can't, then you begin investing your time instead of your rent money. You become self-educated.
Practically everything you need to know can be had for free on the Internet. The problem is finding it when Google search results show: "Results 1 - 10 of about 196,000,000.”
There's a very good chance that what you need isn't even in the first 50 results, especially if you need specific answers to carefully defined questions.
Then there's the matter of what looks good vs. what actually works. You can find plenty of advice that seems to make good sense but may not work for you.
The problem is, the information is probably outdated. It may have worked in the past, but vital changes have made it obsolete. Then it doesn't matter if it's free advice or a costly product - you're being led astray.
You can also mistake good advice for one niche and try and apply it in another niche. Your own lack of knowledge could very easily land you in the wrong place with the wrong solution.
If you're a rugged individualist, hardened and toughened by life, you may feel that making your own mistakes on your own is the way to go. It only costs you valuable time and effort. But the real problem exists that with Internet Marketing changes quickly. What worked yesterday may not work effectively today.
Because of the networking capabilities the pros use to keep abreast of changes in the marketplace, the whole market can change course with the speed and united action of a flock of birds in flight.
One minute, they're all headed right, the next, they've wheeled and are heading left.
The best education you can find is through a mentor.
While a mentor can't do your homework for you or teach you everything you need to know, you have the benefit of the experience and wisdom of someone who's walked the walk you are beginning.
Again, this can be a paid relationship, earned through barter or offered as a gift.
If you demonstrate a willingness to learn and work on your own, apply patience and persistence to your efforts, you may attract the attention of the right person to help you at no cost to you. This is rare, but it happens all the time.
Even without a personal mentor, you can get all the assistance that you need from a network of like-minded people, thus, the exploding popularity of “Social Networks.”
They'll be at different levels of accomplishment and experience, but gather together for a common cause. Not all aspects of Internet Marketing are dog-eat-dog. Dogs are pack animals, and run together to benefit both the individual and the group.
Invest some of your time in finding and participating in a group of IM business owners that are using the power of networking to help each other succeed.
There are free and paid forums for discussion, groups of topic-specific memberships and the like that you can join. The Golden Rule is generally the main guidance for behaving in such groups.
Specific rules and regulations vary, so make sure you read and understand them before you blunder into them.
Once you've become an active participant and developed a feel for the subject you need to learn, you'll be better prepared to decide if paying for an "info-product" or service is right for you.
Surprisingly, some of the very inexpensive products can deliver exactly what you want and need, without having to mortgage your future. That's the power of being an "insider" - you get the best deals and first rate service because you're a part of the group.
Even better, your group may be the source of your expansion, growth and success as a business, because you can work together and share your assets to the benefit of all concerned.
Many Online and brick and mortar business owners or entrepreneurs are so busy handling the day-to-day operations, that they often miss the "Big Picture." Don't get me wrong, if you're not making money you won't be in business very long. In fact stats have consistently indicated that well over 90% of all Online businesses aren't making money. First year failures for those brick and mortar start-ups aren’t far behind either. Most under capitalized ventures sadly fail within the first year, and if for some reason they do survive the first year, many of those drop by the wayside within the next couple of years anyway.
So what is it that successful business men and women know and comprehend that allows them to not just survive but prosper? Lynn and I thought it would be extremely important for you to have the following list of authors and book titles to add to your personal reading list. And while we are often asked which one is the best, that strictly depends on where both you and your business is today. It’s different for everyone. Having said that, “Good To Great” is a wonderful place to start for anyone interested in improving not only their business ventures but their personal life attitudes,, dreams, and action plans as well. You also have the option of listening to the audio version of his book, spoken by Jim Collins himself.
Enjoy your reading adventures and if you have a title you would like to recommend, simply send us your entry. May your sound business ventures always prosper, that you find time to have fun, laugh deeply, and live passionately in a manner that satisfies your thirst for creating a incredible place, product, or service. In essence, make yourself excitingly irreplaceable.
Author Jeffrey Gitomer
Little Gold Book of Yes – How to find, build, and keep a YES attitude for a lifetime of success. Since you become what you think about all day long, it’s your thoughts behind the words you speak that really are the foundation underneath your true attitudes. Positive attitude is defined as the way you dedicate yourself to the way you think. The definition for a negative attitude is exactly the same. Creative thought is reality; everything else is merely the byproduct of those thoughts.
Little Red Book of Selling – 12.5 principles of sales greatness and how to make sales forever because the sale is always defined by the customer. People don’t like to be sold, but they love to buy. Your job as a master salesperson is to create an atmosphere where people want to buy. If you can make a sale, you earn a commission. If you make a friend, you can earn a fortune.
Little Red Book of Sales Answers– “99.5 real world answers that make sense, make sales, and make money. Sales people are looking for answers. They want them now. They want the fast. They want them free. Buy this book and you’ll get two out of three. Every major sales answer you need to know is in this book.”
Little Black Book of Connections – 6.5 Assets for networking you way into rich relationship. How many times will it take before one clearly understands the power of networking, community, and sharing? As many times as needed, whether hearing it from Napoleon Hill, Dale Carnegie, Norman Vincent Peale, Zig Ziglar, Anthony Robbins, Deepak Chopra, Wayne Dyer, Robert Kiyosaki, Vince Lombardi, Oprah, Dr. Phil, or Jeffrey Gitomer. What might happen if you were to call everyone you know and ask, “What can I do for you today that solves your biggest problem?” You might be pleasantly surprised in finding the solution.
Little Green Book of Getting Your Way – How to speak, write, present, persuade, influence, and sell your point of view to others. After all, getting you way is the gateway to getting what you want while making others feel great about it as well. This book has the persuasion and performance answers you’re looking for, whether it’s sales, service, internal communications, friends, family, within which they are about to be revealed.
Customer Satisfaction is Worthless - Customer Loyalty is Priceless– How to make customers love you, keep them coming back and tell everyone they know about you and your business. The key to survival in any business is customer retention and customer loyalty achieved through strategic techniques that foster impeccable customer service. All aboard the Loyalty Express. This is a train that will train you and provide a memorable ride for your customers. A train ride where you get to keep all the tickets and end up with all the money. What a country!
Sales Bible - The Ultimate Sales Resource– Includes information on the New-New Economy and how to make sales while others are whinning because they fail to see the three golden goals; to help people, to establish long-term relationships, and most of all, to have fun doing everything. After all, if it’s only work, why do it and in the process limit your potential? Whether you are searching for a new product, service, or idea, a fresh approach, of a good old-fashioned kick in the butt, this book will deliver. Open any page and you will add a valuable sales strategy you can proudly ad to your personal sales toolbox.
Author Bradford D. Smart
The Smart Interviewer – This book is a “How To” course in selection interviewing, providing you with the skills, tools and techniques for producing dramatically more revealing interviews right away. No muss, no fuss, just simple, elegantly refined techniques that are based upon sound psychology and universal management principles. Avoid costly mishires. Dissects how to defectively and efficiently use specific interview techniques that ultimately hires productive, high-caliber employees or partners that directly target your company’s needs.
Author JimCollins
Good to Great- Why some companies make the leap and others don’t. How can good companies, mediocre companies, and even bad companies can achieve enduring greatness through Level-5 leadership, the hedgehog concept, a culture of discipline, technology accelerators, and the flywheel and the doom loop and why those who do Radical restructuring fail to make the leap. His management research team of 21 people, read and coded over 6,000 articles and generated 2,000 pages of interview transcripts over a 5-year period. Now you can read the book and/or listen to the author's audio book on your way to creating greatness, as well as, his monograph to accompany Good to Great, titled “Good to Great and the Social Sectors” and why business thinking is not the answer.
Built To Last - Successful Habits of Visionary Companies- The author investigates 18 truly exceptional, long-lasting, companies that have an average age of nearly 100 years that have out performed the general stock market by a factor of 15 since 1926. His research compares each company to it’s top competitor from beginning to present day, reviewing each as a start-up to growing as a mid size company, and now as a large corporation, constantly questioning, “What make a company truly exceptional and different from other companies?” Comparative studies include: GE, 3M, Merck, WalMart, HP, Walt Disney, Phillip Morris, Motorola, Procter & Gamble, and Boeing,
Do This Get Rich – Twelve things you can do now to gain financial freedom that allow you to live the American dream, be the best at what you do, make wealthy decisions, time management, expand your comfort zone, over come self-imposed limitations, manage yourself, success strategies, build lasting relationships, leadership skills, the power of letting go, and realizing that the more enterprising you become, the freer you become.
Author Eliyahu M. Goldratt
The Goal - A factory may be the unlikely setting for a novel, but this book has become wildly effective because it is written as a pacy novel that challenges every reader to rethink, there has to be a better way.
It’s Not Luck - A continuation of the author’s business novels whereby a small but growing number of managers working with some of the largest manufacturers are agreeing with him regarding how, when, where, what, and why businesses need to retool their thought process, succeed, and remain innovatively competitive.
Critical Chain – This book is a business novel whose conversations provoke others to think, examine, and reassess their business practices with a fresh new vision. It’s principles and practices are reportedly used by the U.S. Navy to develop efficient and faster quality controlled production methods and have transformed the thinking and actions of management throughout the world.
Author Marcus Buckingham
Now Discover Your Strengths– You mean it’s important to manage my own behavior, while becoming said example before my family, friends, and peers? The focus in not on eliminating weakness, rather, focusing on enhancing strengths, first within myself, and culturing that positive environment in every aspect of my personal and business relationships. This book is a sequel to Breaking All The Rules, in understanding and utilizing effective methods for motivating people and building upon their strengths. With over 1.7 million employees interviewed from 101 companies representing 63 countries, only 20 percent stated they were using their strengths everyday. How effectively do you measure productivity, and what percentage of your workday is measurable as productive?
Author Michaels, Handfield-Jones & Axelrod
The War for Talent– How strong is your talent pool? Winning the war for top leadership talent is much more than frenzied recruiting tactics. Attracting and retaining highly talented managers requires applying bold new strategies that build, culture, and develop added employee value propositions, via fundamentally new approaches to talent management. This will determine your company’s long-term success.
Author Daniel Pinka
A Whole New Mind – An interesting theoretical advocate that sees a changing landscape of neuroscience economic power shifting to individuals with powerful right brain qualities leading us toward the dawning “Conceptual age.” The Six Senses identifies how design, story, symphony, empathy, play, and meaning will instrumentally redesign, redistribute, and recreate a new economy, while providing practical and whimsical ideas on how to culture self-taught techniques for R-directed thinking.
Free Agent Nation – Debates the future of working for yourself, and freedom for temp slaves, peramtemps, and advancing the rise of self-organized labor, redefining the future of commerce, careers, and community. This face-to-face conversation with hundreds of independent workers takes an intimate view of this emerging, ground level, revolution in how Americans are altering the way they work and live.
Author John Maeda
The Law of Simplicity – This book revolves around simplifying the quality of design, technology, business, and life through thoughtful reduction. Be careful, technology has made our lives more full, yet at the same time we’ve become uncomfortably full. Simplify by understanding and implementing these 10 laws, reduce, organize, time, learn, differences, context, emotion, trust, failure, and “the one’ while shifting and moving the 3 keys, away, open, and power. Use less to gain more.
Author Peter R. Drucker
The Effective Executive - A time proven approach to efficient time management and executive decision-making that allows effective executives time to think differently about allocation and keeping out of the way of others so that core tasks and activities can accomplish more effectively, using a variety of historical examples to clarify his principles that still hold true today.
Author Jessica Livingston
Founders At Work- collection of famous companies start up days: Apple, Gmail, Hotmail, CraigsList, Paypal, Tivo, Yahoo, Flickr, Firefox, Blogger, Lotus, Lycos, Del.icio.us, TripAdvisor, WebTV, and many so-called overnight success stories that just happened to be in the right or wrong place at the right or wrong time, experienced success and failures, yet hung on to the big vision, facing incredible decisions, managing to establish their historical niche marks on an evolutionary Internet landscape.
Authors Jack Anfield & Mark Victor Hansen
Chicken Soup for the Soul – Chicken Soup has become an industry unto its self. This book is filled with inspirational stories from amazing and generous people discussing their personal relationships, love, and the importance of family. It even became a TV-series 1999-2000 with a cast summary of over 200 celebrities. Why does bad news sell, when chicken soup inspiration is what we really seek and strive to achieve?
Author Thomas Friedman – updated and expanded version
The World is Flat – Includes fresh stories and insights that help us clearly understand how globalization and localization is changing the world faster than lightning. New visionary approaches in 21st Century thinking will challenge norms about, expansive digital technology, reducing social poverty, educational hyperlinks, individual empowerment, instant self publishing, and unlimited evolutionary trend setting on a historical scale where history itself is constantly outdated. What do I tell my children now that we know the world is flat once again?
Authors Steven D. Levitt & Stephen J. Dubner
Freakonomics – A rogue economist explores the hidden side of everything. Reads like an Indiana Jones detective novel, chuckling one minute and amazed the next. Bizarre historical connections that clearly explain how history was altered through apparently unrelated events that intersected cultural events without most people knowing how, why, when, or what really happened. A most fascinating read and as educators, perhaps the most effective way to really learn about economics and how it should be presented throughout life-long learning, not only K-12, but K-Life.
Authors Jim & Dallas Edwards
Turn Words Into Traffic – Finally, the secret to non-stop free targeted traffic. From the annals of the stonecutter to cutting edge technology, the written word “rules.” Topics concisely covered; the writing process, creating and promoting articles, targeting your audience, brainstorming topics, irresistible subjects, organizing structure, choosing your voice style, real purpose of editing, polishing blueprints, distributions strategies and tactics, subscribers, affiliate tool box, making money and saving time.
Author Bruce C. Brown
Advertise, Promote, and Market Your Business or Web Site With Little or No Money – Discusses strategies and techniques for starting and expanding your Online presence, advertorials and advertainments, trust and customer loyalty, media exposure, image branding, market targets, Automation, auto-responders, SEO, directories, communities and portals, affiliate opportunities, offline promotions, and a variety of actual case studies. There may be a better way, but you avoid some costly mistakes if you don’t start your business correctly. This is a solid primer to help clarify the path toward success, both on and offline.
Author Milon Townsend
Making & Marketing Better Artwork – Career paths in the visual arts are seldom clear compared to law, business, or accounting. With the massive growth of art communities, galleries, and retail centers, opportunities exist for artists to develop their craft and learn the business of art as well. This author provides a step-by-step path to achieving economic independence, marketing tips and tools to achieve a solid career and enviable lifestyle without compromise.
Author Bill Effros
How To Sell Your Home in 5 Days– It’s amazing how the real estate industry programmed fear into the mind of nearly every home owner, and yet realtors have more financial incentives for selling your home for less than buyers may be willing to pay. Think about it. If a realtor encourages you to lower your asking price of $100,000 by $10,000, encouraging you to believe they can sell your house faster in a sluggish market, they only lose $600 in commissions, while you lose $10,000. Realtors may not reveal to you that they also use well-know industry trigger word ads that immediately reduce or increase the selling price of your property, while on average, they use these same trigger words to sell their own properties for 3% more than for their own clients. Naturally, this is considered ethical.
With that said, Bill Effros presents a systematic approach that teaches homeowners how to sell their own home in 5 Days – Risk-FREE. His system offers homeowners a clear understanding of how the process really works, including how to attract hundreds of buyers, prepare and stage the home, when and where to advertise, establish a support and closing team, and more importantly, pay NO commissions and keeping ALL the profits that you so rightfully deserve. With work, preparation, and clear understanding of this unique selling technique, you gain a deeper respect for how his approach really works as long as you don’t underestimate his NO-RISK system. Keep the faith and reap the rewards. The next property we sell, we will definitely use this approach.
How To Avoid Financial Tangles – Economic education bulletin published by the American Institute For Economic Research, Great Barrington, Massachusetts. This $5 bulletin is a great introduction to elementary property rights, taxes, wills, trusts, finances, insurance, hiring help, handling disputes, keeping records, privacy and security. ISBN 0-913610-51-8 Vol. XLVII, No. 4, April 2007
The 4 Basis Elements Of Creating A Successful Website
1. Provide Quality Content – text information and images on your web site pages.
2. Attract Traffic – visitors who found your website via your site’s Keywords.
3. PREsell – Primary focus is FIRST provide useful information to the visitor.
4. Monetize – Visitor’s buying product, services, or information via your web site.
Visitors are searching the Internet for credible information and solutions to problems.
Winning Advantage For Creating A Theme-Based Info-Rich Content Website
All website pages form the content of your website
Website is center around a central theme (Keywords)
Each page of a web site covers related-topics to the central theme (additional Keywords)
Keyword Focused Content – Original content ranks highly with search engines
Keyword ranking attracts lots of targeted traffic = more monetization opportunities
Keywords are words or terms a visitor uses when searching for something via search engines
Search engines search their database of referenced content to the requested Keyword search
Each web page’s content is summarized, organized, and filed by related Keywords into database
Web site earns search engine page ranking for referenced importance of Keyword Content
Search engines also provide web site owners options to pay for Keyword on sponsor page
Quality Focused Content builds credibility, trust, and respectability by over-delivering quality information
Keyword content automatically draws more Keyword targeted traffic to the website
Credibility creates a trustworthy atmosphere “Open-To-Buy” opportunities and purchase options
Monetization - Converting PREsold traffic via simple One-Click Purchasing from the following: OPP – (promoting other people’s products, services, information, Affiliate Links, Order Pages, Contact Forms, Google Ads, Ebay auctions, PPA – Pay Per Action PPC - Pay Per Click Ads, PPP - Pay Per Pay, Video Ads, Memberships, Web Store, Original products, services, information
Results Generated Process (works effectively)
Creating In-Demand Content, ideas, products, and services
Attracting Targeted Traffic
PREsell Visitors
Monetize PREsold Traffic
Building A Brand Identity – No Monetization Without One
Quality content over-delivers and builds trusting relationships with visitors
Customers willing to purchase from experts not sales pitch from strangers
Satisfied customers become repeat customers
Why 99% Of All Business Fail OnlineSelling is the main priority of the websiteDesire to make money comes firstVisitor always presented a sales pitchNeeds of the Target Group considered unimportantWebsite lacks any useful, info-rich, contentFail to PREsell great information enticing actionFail to understand “People” buy items from experts – not strangers.
Behind Every Action There Must Be A Purpose
Primary goal of successful website:Understand Why and How People make their buying decisionsMeet and surpass the needs of your targeted audienceUnderstands why Income approach must always be secondaryOver-deliver by providing PREsell info-rich contentEstablish and build authoritative trustProvide Open-To-Buy theme-related optionsMake the One-Click purchase process easyFollow up confirmation and supportProvide continued quality customer supportThat’s when Income soars
The PREselling Reality
“Nothing happens by accident
in the world of computers, the net, and customer response.
There’s always a reason for what happens good or bad
and that reason is YOU.
Your Success depends on no one else – Only You.”
“People Fail – Proven Systems Don’t.”
The Importance Of Web Site Optimization
Search engines are in the business of finding, organizing, and filing important Keyword search results into a massive database providing instant search result links to the keyword term or phrase requested.
Search engine optimization (SEO) is a complex task whereby each Keyword on every website page will be reviewed cataloged, and entered into this retrieval database of referenced links, articles, blogs, videos, and website, etc.. Ultimately nearly everything available on the Internet is cataloged in some manner that includes Keyword content which is given a rank or status of importance.
For example, Google the Keyword “Golf,” and you’ll currently find over 432,000,000 other cataloged and ranked references in their database listing 10 referenced website links per page. The total number of cataloged references can change at any moment.
After a secret search engine review is completed and all the associated Keyword links are entered into Google’s massive database, the website considered the most qualified is given top ranking and placed first on the opening results page. Accordingly, every other ranked reference will be placed down the page, ten at a time, until all associated Keyword links appear on 43 million+ pages. To humanly view each of these pages and referenced links would be unrealistic.
The good news, not all Keywords have this much competition. Take RIVO Inc for example. A Google search indicates 64,700 keyword related links. That’s a far cry from over two billion "Golf" related links. Some searchers are persistent and continue clicking additional links on additional pages, but normally, most searches rarely go beyond the first couple of pages. So how on Earth does a website that isn’t ranked on the first couple of pages ever get found.
So how does a website get ranked?
Each search engines has its own a unique secret system of searching for related Keyword information. Why do you think Google, as well as, all other search engines keep their system of reviewing, cataloging, and ranking a closely guarded “Secret?”
Think about it. If everyone knew exactly how their secret system really works, people could fake and pad their way to the top. After all, everyone can’t earn that #1 position page rank.
- Reflects the company or organization well. - Meets the need of the company and keeps the target market in mind (is the purpose to sell something, advertise services or represent a group/event? Who is the target audience?). - Is visually attractive and distinguished (it must be unique and not confused with other logos) - Can be easily reproduced (The simpler the better in most cases) - Uses a limited number of colors to cut down the reproduction costs - Will still look good when scaled down (important if you want to use it on business cards for instance).
Whether you are trying to design a logo yourself or hiring a graphic artist to make one for you, it’s a good idea to keep the above guidelines in mind. The next step is to jot down some notes related to the guidelines. You are more familiar with your own company or organization than the graphic designer is, so it’s helpful if you can come up with some keywords and symbols that reflect your business.
Example: If the company deals with auto repair and the name is "PJ's Garage", then some keywords and symbols may be: the letters PJ, automobile, nuts and bolts, strength and reliability, particular tools of the trade, etc. There may be something that strongly relates to your company. Keep in mind that the logo should stay simple and that may mean representing only one or two objects.
There are many ways to make a design visually attractive but the goal is to make one that the target audience likes. A logo that is intended to sell soft and cuddly items may not want a graphic that comes across as strong and regimented. The type of lines used, the overall shape (curves or straight lines, repetition of parts), the visual illusion of movement, and the font used for letters, can all effect the final mood of the logo. It's a good idea to show your logo to a number of different people and see some different reactions. With any hope you will portray the feel of the company well and leave a great impression.
Avoid having a highly complex design as your firm’s logo Your logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card. If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can be difficult and expensive to put on T-shirts and mugs.
Complex or over-the-top designs can mean high printing costs. A decision to have a highly complex logo for your firm can come back to haunt you. This doesn't mean that your logo has to be simple (and boring) for it to work. An elegant logo can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.
Try to keep the number of people who are involved in deciding upon your logo design as small as possible. Having multiple people giving multiple directions can significantly complicate the design process. If at all possible, try to limit the number of people directly involved decision to three.
LOGO TYPES
Wordmark Logo The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot) Without graphical elements to convey that message, a literal interpretation of the words is often necessary. (For example, we know that Gilmore & Rey are accountants because the logo literally tells us so.) A wordmark is often text only with unique typographic treatments (Microsoft, Sears, Yahoo). Most often however, the company name is incorporated together with simple graphic elements to create a clean, simple identity. The representation of the word essentially becomes a symbol of the company. See Typographic Considerations for more information. Choose a wordmark when: • Communication funds are limited and should be focused on name recognition. • Your name is reasonably distinctive but not (yet) a household word. • You want to associate products or subsidiaries with the parent more clearly and directly than a symbol permit’s.
Lettermark Logo Similar to a wordmark, a lettermark is a wholly typographic mark, usually involving initials or abbreviations. Monograms and anagrams are lettermarks. The representation of the letter(s) essentially becomes a symbol of the company. See Typographic Considerations for more information. You should consider a lettermark logotype only when: • Your initials translate graphically better than your actual name. • You need to link subsidiaries to the parent and can’t easily use the name. • You can afford to teach the public what the lettermark means.
Brandmark Symbol A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association. (Think of NIKE or Apple Computer.) You should consider a symbol only when: • You need an emblem on a product. • Your name is too long, too generic, doesn’t translate well globally, or has no personality. • You need to link subsidiaries to the parent and can’t easily use the name. • You can afford to teach the public what the symbol means.
Iconic Logotype Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brandmark symbol with a wordmark. The combination can be loose or integral (as in the Jesters logo above) . With a loose combination, the elements can be used together or separately. A well designed iconic logotype can communicate what a company does as well as reflect the company personality. Since Iconic Logotypes communicate more readily than other logotypes, less marketing is required for the logo to be effective. Therefore, iconic logotypes are the most cost effective type of logo design available and are ideal for statups or small businesses with limited marketing budgets. Choose an iconic logotype when: • You are a startup enterprise or small business with limited funds. • Your name is reasonably distinctive but not (yet) a household word. • You need an emblem on a product, but want more than just a symbol.
COLOR ISSUES
Your logo should first pass the "black and white test" before final approval. If your logo doesn't look good in black and white, it won't look good no matter what color scheme you choose. It's true that a color version of your logo will substantially outperform a black and white one by 300% or more. However, it's important to consider that the ratio of black and white or one color impressions your logo will make over it's lifetime is exponential compared to color impressions.
One thing you need to watch out for as you explore color options is cost. A five-color logo may look terrific on paper but can be extremely expensive to produce. A lot can be done with one or two colors using tints to make the logo appear more dynamic while keeping costs down. Try not to exceed three colors unless you decide it's absolutely necessary. Try to limit the number of colors in the logo: The reason should be fairly obvious. You want to keep printing costs down and you can best achieve this by limiting the colors in the logo.
If you currently have existing corporate colors in use, you undoubtedly have some equity in them. It may be a good idea to consider using those same colors in your new identity for some continuity of brand. However, it is possible that existing corporate colors may actually be hurting the overall brand perception. In this case, we will recommend a change.
PSYCHOLOGY OF COLOR
It is important to understand the psychology behind color choices. A good color selection can help make an identity system more effective, while a poor color selection can actually damage your company's image in the eyes of the public.
Colors evoke feelings and represent ideas. In logo design-as in all things designed- knowledgeable and appropriate use of color is critical.
The power of color is something that most people are unaware of - in fact, few are unaffected by it. It is quite important that we live with the colors that best suit our personalities so that we can enjoy a more contented and healthier life. Colors affect people in many ways, depending upon one's age, gender, ethnic background or local climate. Certain colors or groups of colors tend to evoke a similar reaction from most people - the overall difference being in the shade or tones used.
Warm colors include Reds, Oranges and Yellows and create a mood of excitement & warmth, stimulating activity and creativity.
Cool colors have passive, calming qualities that aid concentration and can create a mood of peacefulness and tranquility, reducing tension. Energy, Passion, Power, Excitement, Health, Regeneration, Contentment, Harmony Happy, Confident, Creative, Adventurous Honesty, Integrity, Trustworthy Wisdom, Playful, Satisfying, Optimistic Regal, Mystic, Beauty, Inspiration. Cool shades include Violets and Blues.
Green can be either warm or cool. When it's influenced by yellow, it becomes warm and when it's influenced by blue, it becomes cool.
Neutrals are great for adding stability and balance in a room. They include white, black, gray and colors that contain a significant amount of gray.
When choosing colors, it is also important to consider the effect of the lightness and darkness, or value of color. Lighter colors tend to be more active, and deeper colors tend to be passive.
The effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.
In North American mainstream culture, some colors are associated with certain qualities or emotions: Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues, enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter. Yellow may reflect a lack of worry, while black a troubled state. Of course not all colors mean the same things to all people. Yellow may sometimes mean cheap, Green may mean money or greed, black may mean elegance or death.
Psychologically, and on it’s own, white is the color of cleanliness and purity, truthfulness, youth, simplicity and innocence. White has become a very popular background color in web sites, because it offers the best readability onscreen, and as a "non-color," just about any palette works well against it.
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to their budgets, respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.
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